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The Case of the Disappearing Responses

The Case of the Disappearing Responses Responding to your product reviews on Amazon shows that your brand cares about customer feedback. But recently, Amazon appears to have removed some manufacturer responses to reviews and questions. Late last week, a few of our customers noticed that their review responses weren't being posted to Amazon or were […]

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Understanding Price Competition on Amazon

Understanding Price Competition on Amazon Price competition on Amazon is fierce. How is your brand targeting a particular market segment with your pricing strategy? Does your brand know how they stack against the competition?  Below, we are going to use search results to analyze pricing on the digital shelf and provide examples of pricing strategy.  […]

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