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Understanding Your Advertising Metrics: ACoS, TACoS, ROAS

Advertising for your e-commerce business is one of the quickest and most effective ways to increase revenue and improve sales rank. As you advertise on an online marketplace, understanding the revenue being generated as a result of your spend is crucial. Amazon sellers are likely familiar with Advertising Cost of Sales (ACoS), which takes into […]

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5 Ways to Avoid Selling CRaP

Coined internally at Amazon, CRaP (which stands for “can’t realize a profit”) has become industry language for products that cannot yield profit according to the online retail giant’s algorithm. When an item receives the CRaP label, Amazon bans it from the “subscribe and save” program, inhibits promotions and restricts access to stocking and shipping at […]

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Analysis of Amazon Reviews, Part 2

How Have Amazon Reviews Changed Over Time? Behavior seen in reviewers has gradually changed over time, both due to businesses' increased focus on obtaining more product reviews and the sheer increase in number of reviewers. As e-commerce continues to replace brick-and-mortar, and increasingly more people move online to make purchases, Reviewbox thought it would be […]

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Analysis of Amazon Reviews

This is an updated version of our post on Amazon reviews from May 2017.    The Importance of Amazon Reviews We’ve previously discussed the importance of reviews to your online business and how to go about acquiring more. According to data from Podium, 93% of consumers say online reviews have an impact on their purchase […]

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The Challenges of Selling Internationally on Amazon

  Selling to an international audience can be a great way to reach new customers as well as add incremental revenue to your business, but global expansion is not without its pitfalls. Below we list out the most common issues:   Fulfillment and Shipping Getting products to your customers may be more complicated when shipping […]

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star rating

Get More Reviews for your Products

  There’s no question that product reviews are a key component of Amazon’s A9 algorithm. Customers assess potential purchases by leveraging information available, making reviews a vital part of selling online. Reviews are a method of verification for shoppers for seller reliability and product quality. There are millions of products for sale on Amazon; for […]

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Amazon on an iPhone screen

Brands Reluctantly Selling on Amazon

The “Everything Store” Amazon surpassed Google in 2018 as the destination for initial product searches with 54% of consumers turning to the platform when they’re shopping for a product. Amazon is an online marketplace, yet it’s arisen as one of the world’s top search engines due to the sheer quantity of its offerings. Think of […]

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Share of Voice

Understanding Your Brand's Share of Voice

The Rise of the Endless Aisle In the past, the key to brands’ products jumping off the shelves was directly related to their visibility in physical storefronts. To get ahead of competitors, brands would vie for the best possible product locations–eye-level placements, end caps, and front-of-store displays. While these positions are still sought after today, […]

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Amazon sponsored brands

What You Need to Know About Amazon's Sponsored Brands Updates

Updates to Amazon Sponsored Brands Amazon has recently updated its Sponsored Brands capabilities with new keyword options that will allow your brand to reach more shoppers and lower advertising costs. Amazon advertisers can now add negative keywords, broad match keywords, and broad match modifiers in the campaign builder and campaign manager. These modifiers can be […]

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