The Daily Review

Archives

Shopping Cart

Buy Box Owner Analysis

“Add to Cart” or “Buy Now”-- two phrases that every Amazon shopper is familiar with. We expend substantial energy scrolling through the Search Engine Results Page (SERP) product options and assessing listing details. When we finally make our purchase decision, we mindlessly click either of these buttons in the "buy box." However, the Amazon buy […]

Read Article
Amazon Advertising

Prime Day 2019 Trends

The fifth annual Amazon Prime Day was, as to be expected, record-breaking. With sales surpassing Black Friday and Cyber Monday combined, Prime Day was one of the year’s biggest two-day periods in all of retail. Amazon announced that Prime Day 2019 resulted in the sale of over 175 million items, with Prime members across 18 […]

Read Article
Amazon Shopping Figurine

Introduction to Sponsored Products

Sponsored Products are one of the easiest and most impactful ways for brands to boost their search visibility and grow sales on the Amazon platform. These product advertisements are pay-per-click (PPC) ads that drive shoppers to a brand’s product detail page. They promote products as consumers commence a search on the Amazon platform and can […]

Read Article
Girl on Computer

What Makes Page One Products Stand Out on Amazon?

Every business hopes to drive its products to the top of the Search Engine Results Page (SERP). Research has shown that 70% of shoppers will never click past the first page of search results, and 35% of them will click on the very first product featured. 64% of clicks will be on the first three […]

Read Article
A Plus Content

Optimizing Your Listing with A+ Content on Amazon

Amazon A+ (A Plus) content is a method for vendors on the Amazon platform to enhance their product detail pages. According to Amazon, it increases sales by three to ten percent on average and improves conversions, SEO relevance, and consumer confidence. In an oversaturated e-commerce market, this content is an easy way for vendors to […]

Read Article
Writing on whiteboard

The New Consumer Decision Journey

The way that we shop is changing. What was once an excursion to a local shopping center or supermarket is now scrolling through a brand’s app or an online platform such as Amazon. We’re bombarded with advertisements at every turn: on social media, in our emails, and on public transportation, to name a few. This […]

Read Article

Understanding Your Advertising Metrics: ACoS, TACoS, ROAS

Advertising for your e-commerce business is one of the quickest and most effective ways to increase revenue and improve sales rank. As you advertise on an online marketplace, understanding the revenue being generated as a result of your spend is crucial. Amazon sellers are likely familiar with Advertising Cost of Sales (ACoS), which takes into […]

Read Article

Analysis of Amazon Reviews, Part 2

How Have Amazon Reviews Changed Over Time? Behavior seen in reviewers has gradually changed over time, both due to businesses' increased focus on obtaining more product reviews and the sheer increase in number of reviewers. As e-commerce continues to replace brick-and-mortar, and increasingly more people move online to make purchases, Reviewbox thought it would be […]

Read Article

Analysis of Amazon Reviews

This is an updated version of our post on Amazon reviews from May 2017.    The Importance of Amazon Reviews We’ve previously discussed the importance of reviews to your online business and how to go about acquiring more. According to data from Podium, 93% of consumers say online reviews have an impact on their purchase […]

Read Article

The Challenges of Selling Internationally on Amazon

  Selling to an international audience can be a great way to reach new customers as well as add incremental revenue to your business, but global expansion is not without its pitfalls. Below we list out the most common issues:   Fulfillment and Shipping Getting products to your customers may be more complicated when shipping […]

Read Article