The Daily Review

Archives

Share of Voice

Understanding Your Brand's Share of Voice

The Rise of the Endless Aisle In the past, the key to brands’ products jumping off the shelves was directly related to their visibility in physical storefronts. To get ahead of competitors, brands would vie for the best possible product locations–eye-level placements, end caps, and front-of-store displays. While these positions are still sought after today, […]

Read Article
Amazon sponsored brands

What You Need to Know About Amazon's Sponsored Brands Updates

Updates to Amazon Sponsored Brands Amazon has recently updated its Sponsored Brands capabilities with new keyword options that will allow your brand to reach more shoppers and lower advertising costs. Amazon advertisers can now add negative keywords, broad match keywords, and broad match modifiers in the campaign builder and campaign manager. These modifiers can be […]

Read Article

Uncovering MAP Violations with Pricebox

Understanding Minimum Advertised Price (MAP) Online sellers in a saturated eCommerce landscape will often cut prices in an effort to undercut competitors and capture sales. While this might be viewed with optimism in the short-run, this tactic will erode profits and brand equity further down the line. As price erosion becomes a more prominent issue, […]

Read Article