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The "Buy Used" Option on Amazon

Update Earlier this week Amazon made yet another change to its platform, this time affecting the information displayed inside the buy box on the product detail page. If any of your listings are currently experiencing stock issues such as "out of stock" or a shortage of "new" offerings, the buy box will be replaced with […]

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Amazon Presents Vendors with New Hurdle

What We Know At the beginning of the year, brands noticed that Amazon began to remove certain comments on reviews. The comments removed contained information like email addresses, URLs, and phone numbers that include letters (Ex. 1-800-PAINTER). In the past few weeks, Amazon updated its response flagging system in order to keep fraudulent accounts from […]

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Amazon Updates its Customer Questions and Answers

Update As many brands are aware, Amazon began making changes to its internal response filtering system at the beginning of the year.  We believe many of the changes are being made in order to better prevent fraudulent accounts from responding to both reviews and questions, as well as to improve the quality of customer content […]

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The Manufacturer Badge on Amazon

The Manufacturer Badge On Amazon, vendors have the option of displaying a badge next to their handle when posting a response to a question or review. That badge is the "Manufacturer Badge", and it's more important than you think. What is it? To know how important the manufacturer badge is, we have to look at […]

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Organic vs. Paid Search Rank

Scaling the Digital Shelf With the advancement of e-commerce, we have seen that shopping habits have evolved. Because of this, brands have to change their tactics in order to maximize their share of voice. Share of Voice is critical in capturing digital sales. According to the Search Engine Journal, 70% of Amazon customers don’t click […]

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Spotting a Fake Review

The Good, The Bad, and The Ugly In the vast world of e-commerce, reviews are seen as one of the most powerful references when making a purchase. Products with positive reviews are more likely to be bought over products with negative reviews. Consumers are more likely to buy a product with a five-star review because […]

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The Amazon Marketplace: The Good, The Bad, and The Counterfeit

Counterfeiting in a Modern World Picture this: Your brand just created the perfect product, a mountable cupholder that you name “Cupable”. Cupable is the first of its kind, creating a new revolutionary way for people to hold their chilly beverages. Never again do you have to worry about leaving a condensation ring on your favorite […]

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Structuring Your Amazon Advertising Account

Amazon Advertising 101 Advertising is often seen as one of the earliest forms of business communication. Dating as far back as 2000 B.C, advertising has always been a way to promote a service or product to the mass public. Beginning with the implementation of the stone tablet and oral advertising in 2000 B.C, advertising has […]

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SEO, Data Team

Building a Data-Driven Team for Your Business

How to build a data-driven team Technologist Douglas Merrill once said, “Big data isn’t about bits, it’s about talent.” In the modern age of business, every decision that a company makes is based on factual data. Data is defined as, “facts and statistics collected together for reference or analysis.” Allowing companies to improve business processes, […]

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Amazon Advertising formats

Is My Brand Up To Date on Amazon?

Amazon Encourages You to Stay Up to Date Did you receive the new Amazon update email? Even if you did, you need to make sure that your brand is up to date before the new guidelines roll out. With Amazon consistently changing its seller/vendor platform, they strongly encourage brands to stay up to date through […]

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