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CPG & eCommerce: Building Brand Equity

Building Brand Equity Welcome back! You've made it to the final chapter in our CPG series. We are going to discuss a topic that probably matters most for your brand...building equity.  Both new and established businesses are looking for ways to prosper and create brand equity. You'll recall that we discussed targeting your consumer and breaking […]

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online shopping

CPG & eCommerce: Reducing Barriers

Ok, so you’re a CPG business, you've collected data on your consumer and ready to take the next step in eCommerce selling. You are focused on your ideal consumer and have strategies to market to them. You'll recall we broke down the diversity of the ideal 'mom' consumer here. You know your customer is willing […]

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CPG and ecommerce

CPG & eCommerce: Unpacking What Matters Most

Unpack What Matters in CPG & eCommerce    Staying in front of the rapidly changing trends for eCommerce is an ever-evolving battle for the Consumer Packaged Goods (CPG) business. Consumers are increasingly turning to online options to purchase household goods, replenish their favorite snacks, and save time on the grocery chore. We see this by […]

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