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E-commerce Archives

Understanding Your Advertising Metrics: ACoS, TACoS, ROAS

Advertising for your e-commerce business is one of the quickest and most effective ways to increase revenue and improve sales rank. As you advertise on an online marketplace, understanding the revenue being generated as a result of your spend is crucial. Amazon sellers are likely familiar with Advertising Cost of Sales (ACoS), which takes into […]

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5 Ways to Avoid Selling CRaP

Coined internally at Amazon, CRaP (which stands for “can’t realize a profit”) has become industry language for products that cannot yield profit according to the online retail giant’s algorithm. When an item receives the CRaP label, Amazon bans it from the “subscribe and save” program, inhibits promotions and restricts access to stocking and shipping at […]

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Prime Day 2019

Getting Ready for Prime Day 2019

Prime Day 2019 We may not know the exact day in July, but we do know that Prime Day 2019 will be one of the biggest days in Amazon history. For brands, getting ready for Prime Day is a lot of work. And while the deadline for Amazon deals and discounts has already passed, brands […]

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The Challenges of Selling Internationally on Amazon

  Selling to an international audience can be a great way to reach new customers as well as add incremental revenue to your business, but global expansion is not without its pitfalls. Below we list out the most common issues:   Fulfillment and Shipping Getting products to your customers may be more complicated when shipping […]

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Amazon Alert - Missing Product Descriptions

Missing Product Description No. your eyes aren’t playing tricks on you. Your product’s description may actually be missing.  If this is the case, you’re not alone. We here at Reviewbox have noticed it as well. Here is an example of what you should be seeing.     This issue appears to be occurring across all browsers […]

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Share of Voice

Understanding Your Brand's Share of Voice

The Rise of the Endless Aisle In the past, the key to brands’ products jumping off the shelves was directly related to their visibility in physical storefronts. To get ahead of competitors, brands would vie for the best possible product locations–eye-level placements, end caps, and front-of-store displays. While these positions are still sought after today, […]

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Amazon sponsored brands

What You Need to Know About Amazon's Sponsored Brands Updates

Updates to Amazon Sponsored Brands Amazon has recently updated its Sponsored Brands capabilities with new keyword options that will allow your brand to reach more shoppers and lower advertising costs. Amazon advertisers can now add negative keywords, broad match keywords, and broad match modifiers in the campaign builder and campaign manager. These modifiers can be […]

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Using Searchbox, we inspect the digital shelf of Amazon Basics binders.

How Much of the Digital Shelf Does Amazon Own?

The Rise of Amazon Private Label In the face of scrutiny from public officials calling for the breakup of tech giants, Amazon has reportedly scaled back on aggressive advertising tactics for its private label brands. Nearly half of all e-commerce sales now occur in the Amazon marketplace, and many sellers believe that Amazon leverages its […]

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