The Daily Review

E-commerce Archives

Share of Voice

Understanding Your Brand's Share of Voice

The Rise of the Endless Aisle In the past, the key to brands’ products jumping off the shelves was directly related to their visibility in physical storefronts. To get ahead of competitors, brands would vie for the best possible product locations–eye-level placements, end caps, and front-of-store displays. While these positions are still sought after today, […]

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Amazon sponsored brands

What You Need to Know About Amazon's Sponsored Brands Updates

Updates to Amazon Sponsored Brands Amazon has recently updated its Sponsored Brands capabilities with new keyword options that will allow your brand to reach more shoppers and lower advertising costs. Amazon advertisers can now add negative keywords, broad match keywords, and broad match modifiers in the campaign builder and campaign manager. These modifiers can be […]

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Using Searchbox, we inspect the digital shelf of Amazon Basics binders.

How Much of the Digital Shelf Does Amazon Own?

The Rise of Amazon Private Label In the face of scrutiny from public officials calling for the breakup of tech giants, Amazon has reportedly scaled back on aggressive advertising tactics for its private label brands. Nearly half of all e-commerce sales now occur in the Amazon marketplace, and many sellers believe that Amazon leverages its […]

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conversation with ecommerce experts

Reviewbox Partners: An In-Depth Discussion with Navazon Part 3

Reviewbox Partners is a new video series that features in-depth interviews and discussion with thought leaders in eCommerce. The second episode in the series is a conversation between Reviewbox CEO, James Horey and Navazon CEO, Alan Adams discuss the importance of having a data driven mindset when it comes to your Amazon business provides an edge over the competition, as well as what's in store for Amazon in 2019 and beyond. 

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conversation with ecommerce experts

Reviewbox Partners: An In-Depth Discussion with Navazon Part 2

Reviewbox Partners is a new video series that features in-depth interviews and discussion with thought leaders in eCommerce. The second episode in the series is a conversation between Reviewbox CEO, James Horey and Navazon CEO, Alan Adams discussing how to protect content on Amazon and the risk brands are taking when they choose not to sell on the largest eCommerce platform.

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product review delay

Amazon Review Delay - UPDATED

If you monitor your customer product reviews on Amazon, you may have noticed a delay between the time the review was actually written and the time it was posted to the product page. The average delay is 1-3 days. This is due to Amazon’s screening process. While it’s good to know there’s a crackdown on abusive reviews, you may be wondering - what if I’m missing something? Am I losing valuable data? 

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winning the buy box

Winning the Buy Box

The buy box on an Amazon product page is the golden key to product sales. What do brands and manufacturers need to do in order to keep the buy box from third party sellers?

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