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E-commerce Archives

Organic vs. Paid Search Rank

Scaling the Digital Shelf With the advancement of e-commerce, we have seen that shopping habits have evolved. Because of this, brands have to change their tactics in order to maximize their share of voice. Share of Voice is critical in capturing digital sales. According to the Search Engine Journal, 70% of Amazon customers don’t click […]

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Amazon Digital Shelf Data: Answers from Jim

Diagnosing the Digital Shelf Every brand wants to win share of voice when it comes to advertising and ROI, especially on Amazon.com.  In order to win or gain share of voice, brands have to win the digital shelf. How can they do that? Brands need to ensure their products are discoverable through search rank on […]

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Spotting a Fake Review

The Good, The Bad, and The Ugly In the vast world of e-commerce, reviews are seen as one of the most powerful references when making a purchase. Products with positive reviews are more likely to be bought over products with negative reviews. Consumers are more likely to buy a product with a five-star review because […]

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3 Ways Reviews Boost Your ROI in Business

3 Ways Reviews Boost Your ROI in Business As a business owner or director, you are interested in making decisions for your business that produce the highest ROI possible. Review management software can be one of the most necessary investments for your business to get comprehensive visibility into your digital marketplace and improve performance. Reputation […]

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Why does my brand need a review management tool?

Reviews. Can you recall the last time you purchased anything without first checking the reviews? Reviews have changed the customer decision journey. Shoppers look for feedback on a product before committing to their purchase decision. Buyers are better informed and have an expectation when they receive a product or service. Often, consumers view reviews as […]

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The Amazon Marketplace: The Good, The Bad, and The Counterfeit

Counterfeiting in a Modern World Picture this: Your brand just created the perfect product, a mountable cupholder that you name “Cupable”. Cupable is the first of its kind, creating a new revolutionary way for people to hold their chilly beverages. Never again do you have to worry about leaving a condensation ring on your favorite […]

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