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CPG & eCommerce: Building Brand Equity

Building Brand Equity Welcome back! You've made it to the final chapter in our CPG series. We are going to discuss a topic that probably matters most for your brand...building equity.  Both new and established businesses are looking for ways to prosper and create brand equity. You'll recall that we discussed targeting your consumer and breaking […]

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Feedback honeycomb

Negative Reviews: How Bad are They?

How do Negative Reviews Hurt My Business?     Reviews are an integral part of your business. People look at reviews to decide where to eat, what to do and the best item to purchase. Consumer behavior is driving the need to have a steady stream of up to date and relevant reviews. If you […]

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online shopping

CPG & eCommerce: Reducing Barriers

Ok, so you’re a CPG business, you've collected data on your consumer and ready to take the next step in eCommerce selling. You are focused on your ideal consumer and have strategies to market to them. You'll recall we broke down the diversity of the ideal 'mom' consumer here. You know your customer is willing […]

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Amazon on an iPhone screen

Structuring Your Amazon Advertising Account

Amazon Advertising 101 Advertising is often seen as one of the earliest forms of business communication. Dating as far back as 2000 B.C, advertising has always been a way to promote a service or product to the mass public. Beginning with the implementation of the stone tablet and oral advertising in 2000 B.C, advertising has […]

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CPG and ecommerce

CPG & eCommerce: Unpacking What Matters Most

Unpack What Matters in CPG & eCommerce    Staying in front of the rapidly changing trends for eCommerce is an ever-evolving battle for the Consumer Packaged Goods (CPG) business. Consumers are increasingly turning to online options to purchase household goods, replenish their favorite snacks, and save time on the grocery chore. We see this by […]

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SEO, Data Team

Building a Data-Driven Team for Your Business

How to build a data-driven team Technologist Douglas Merrill once said, “Big data isn’t about bits, it’s about talent.” In the modern age of business, every decision that a company makes is based on factual data. Data is defined as, “facts and statistics collected together for reference or analysis.” Allowing companies to improve business processes, […]

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Using the New Reporting Feature

Reviewbox's New Reporting Feature Whether you're a new or experienced user, you might have noticed the new Reporting Feature on the Reviewbox applications taskbar. What this feature does is allow its users to create daily, weekly, or monthly reports based on Ad Station performance, lost Buy Box rate, ratings & reviews, and share of voice. […]

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Shopping Cart

Buy Box Owner Analysis

“Add to Cart” or “Buy Now”-- two phrases that every Amazon shopper is familiar with. We expend substantial energy scrolling through the Search Engine Results Page (SERP) product options and assessing listing details. When we finally make our purchase decision, we mindlessly click either of these buttons in the "buy box." However, the Amazon buy […]

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