Reviewbox and eCommerce Data
Data and eCommerce
There are many opportunities to collect data across eCommerce platforms. The data that eCommerce platforms like Amazon provide to brands and sellers would be more suited for a company's data lake. It is raw, unprocessed data or loosely structured and users have to dig through it to determine how to use it. The data that company's receive from Reviewbox is more refined and can easily be processed and placed into an established data warehouse. From the data you receive and store in your data warehouse you can look at consumer behavior, source keywords, and improve products.